Let's talk life
Industry
Med-Tech
Client
NIMHANS
Service
UI/UX Design
Date
Aug 2023 - Dec 2023
Problem Statement:
The existing Let’s Talk Life website was struggling with low engagement and poor user experience, making it difficult for users to access mental health resources effectively. NIMHANS Bangalore needed a redesign to increase traction, enhance usability, and improve accessibility.
SKILLS: UI Design, UX Research, Figma, Prototyping, Collaboration, Med-Tech.
Issues Identified in the Old Website:
Confusing Navigation – Users struggled to find the right information quickly.
Lack of Engagement – The UI felt outdated and did not encourage interaction.
Poor Accessibility – The platform was not optimized for different devices or users with disabilities.
Research & Insights
User Interviews & Surveys
Conducted user interviews with mental health professionals, platform users, and stakeholders to understand pain points.
Key Findings: Users needed simpler navigation, mobile optimization, and engaging content delivery.
Competitive Analysis
Analyzed similar mental health platforms to identify industry best practices.
Noticed successful platforms focused on clear information hierarchy, engaging UI, and accessibility features.
Usability Testing on the Old Website
Observed how users interacted with the old design to identify major friction points.
Users reported difficulty finding relevant resources and overwhelming text-heavy pages.
Design Strategy & Process
Based on research findings, we focused on the following key design improvements:
Improved Information Architecture – Restructured content with clear categories for easier navigation.
Enhanced UI & Visual Hierarchy – Designed a clean, modern interface that encouraged engagement.
Mobile Optimization – Ensured responsive design for a seamless experience across devices.
Accessibility Enhancements – Followed WCAG guidelines to improve inclusivity for diverse users.
Wireframing & Prototyping
Low-Fidelity Wireframes: Sketched initial layout ideas to test structure and flow.
High-Fidelity Prototypes: Designed interactive screens in Figma, incorporating feedback from research.
Development & Iteration
Collaborated closely with developers, ensuring that the design was implemented as intended.
Iterated on design based on technical constraints and feedback from multiple stakeholders.
Conducted final usability tests before launch to refine the last details.
Outcome & Impact
The new Let’s Talk Life 🔗 website was successfully launched, leading to:
Improved engagement & user retention.
Enhanced accessibility & mobile responsiveness.
Positive feedback from users and stakeholders.
Key Takeaways & Learnings
User research is essential – Understanding real user pain points shaped critical design decisions.
Collaboration with developers – Iterating with developers ensured a smooth transition from design to launch.
Accessibility matters – Implementing inclusive design improved the platform’s reach and usability.
